Summer brings back sweet memories of warm sand, crashing waves, fun road trips with friends, and fresh tunes by the pool. And what could be sweeter than a cool and creamy milkshake? It's the only accessory you need this season! Whether you're at the beach, grilling out, or just relaxing under the heat of the sun, a milkshake is the perfect way to cool off and enjoy the flavors of the season—one bendy straw at a time.

Summer is a season of endless possibilities, and what better way to capture its essence than through an engaging and refreshing online campaign? This is why we embarked on a creative journey with Seven's Dawgs milkshakes to help unveil their hidden treasures. The objective? People didn't know they had these delightful products. The solution? A vibrant and tantalizing campaign that embodies the spirit of summer, aptly titled "Summer Wave."

We breathed new life into Seven's Dawgs' brand identity, infusing it with vibrant and fresh color palettes inspired by the joy and happiness of summer. Drawing inspiration from the sea, sun, and sand, we introduced abstract patterns and shapes that echoed the spirit of the season. Additionally, we incorporated icons inspired by the milkshake flavors, creating visuals, compositions, and cost-efficient packaging that harmonized seamlessly with the campaign's theme. This revitalized identity ensured a compelling and cohesive brand representation.