The Brand That Cares

In a world where you can be anything, be kind, be gentle and be caring. That’s all it takes. Love is care. NHF is a letter of love. A reminder that the love that you hold and the love that surrounds you grows with care and gentleness. Wear your heart on your sleeve. Be true to yourself, feel good to look good and focus on the inside.

To visually capture this essence, we developed a comprehensive brand identity and a compelling brand narrative.

We began by immersing ourselves in the No Hard Feelings ethos to develop a brand story that authentically reflects the brand's spirit. This narrative guided the creation of a visual identity that is both edgy and inviting.

The brand's core logo, designed for versatility, serves as the foundation. We complemented it with a range of supporting graphics and illustrations that capture the brand's free-spirited essence.

To visually translate No Hard Feelings' message of acceptance, challenge, and freedom, we combined bold typography, expressive illustrations, and a dynamic color palette.

We adapted the final identity into merchandise designs and packaging materials, ensuring a consistent brand experience across all touchpoints. From tags and bags to wrappers and other elements, the No Hard Feelings aesthetic is maintained, reinforcing brand recognition and loyalty.