SALATA, a lifestyle brand dedicated to promoting a healthy and active lifestyle, embarked on the exciting project of creating a pop-up experience. Our main objective was to design an authentic 5x5 pop-up that embodied the brand's original creative concept, design, and energetic spirit.

Despite operating within a limited budget and facing a tight deadline, our team strategically devised a plan to capture customers' attention, taking into consideration the spaciousness of the location and the presence of other pop-ups and brands.

We opted for a captivating monochromatic pop-up in a striking pink color, ensuring that it stood out from the crowd. Meticulous attention was given to every detail, including the selection of materials and the artful blending of textures and layers to add depth and sophistication, thereby elevating the overall brand experience. Signage and presentation were carefully curated to enhance the brand's image.

To create a powerful statement, we prominently showcased the famous "pink coffee cup" of SALATA as visual merchandise, creating an “Instagrammable moment”.

Furthermore, we thoughtfully planned the layout and zoning to create a standout platform that facilitated smooth operations for the staff. The result is a vibrant pink stand, beautifully illuminated by warm lights, effectively setting it apart from its competitors.

This pop-up not only captures attention but also aligns seamlessly with SALATA's core values and ethos. By creating an elevated and visually captivating experience, the pop-up successfully communicates the brand's commitment to pushing itself to new heights.