Blue Tree Advisors aids world-class tech founders and entrepreneurs in achieving financial and corporate growth. The company wanted to highlight the simplicity of their flow of work while also seeming professional, structured, and dependable.

DESIGN

The brand uplift began with slight modifications to the logotype, making it cleaner and crisper. We decided to change the outdated color palette the company used, consisting of bluish gradients and applied a simple straight forward color palette of muted Blues and Greens as an ode to the company’s original branding. We were inspired by Blue Tree’s roots in Geneva to create a simple visual identity reliant on grids and typography which instills images of the International Typographic Style, also known commonly as Swiss design. The minimalism of the block layouts, clean sans serif typeface and photography exude reliance and trust. We followed this visual style in the website design and presentation template, creating a unified identity that defined Blue Tree Advisors.